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THE ARIA SUITE
Treatment By ALX112 & AUTOTUNA
“A film that can be touched and felt.”
“Like a moving Eastern art gallery,
immersive and elegant.”
「像是一座移動的東方藝廊,沈浸且優雅。」
我們在ARIA SUITE的設計中看見了它的人性、寧靜而內斂的細節、奢華卻貼近自然的禪意,有如日本美學『侘寂』一般,平穩而不過度裝飾的純粹之美。於是我們希望呈現出那樣簡單、自然、直接的體驗,觀眾能透過影片沈浸於其細膩的精緻的工藝。
走進機艙,鏡頭緩慢推進,優雅的展示aria suite整體外觀。受天空的光影變化啟發,我們希望能用柔和、淡麗的光感,並且結合沈浸式藝術般的表現手法呈現細膩的張力與美。
In the design of ARIA SUITE, we see its humanity, serene and restrained details, and luxurious yet nature-inspired Zen aesthetics, reminiscent of the Japanese concept of 'wabi-sabi'—a pure beauty that is calm and minimally adorned. We hope to present that simple, natural, and direct experience, allowing the audience to immerse themselves in its delicate and exquisite craftsmanship through the film.
Following the talent into the cabin, the camera slowly advances, elegantly showcasing the overall appearance of the ARIA SUITE. Inspired by the changing light and shadows of the sky, we aim to use soft, delicate lighting combined with immersive artistic techniques to convey refined tension and beauty.
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“The Aesthetics of Wabi-Sabi.”
侘寂(Wabi-Sabi)是一種深具禪意的美學理念,強調自然的本真和內在的寧靜。在侘寂的世界里,簡單質樸的事物最能呈現其本質之美。無論是靜謐的草原、質樸的石器,還是細膩的布料,都能從中欣賞那些常被忽視的細節,從中找到平和與滿足。這種美學不僅是一種審美,更是一種與自然和諧共處的生活哲學。通過侘寂,我們學習到簡單即是豐富,寧靜即是力量。我們認為ARIA SUITE的設計正符合這樣的精神,給人舒適、自然而平靜的印象。
“Wabi-Sabi” is a deeply Zen-inspired aesthetic concept that emphasizes the authenticity of nature and inner tranquility. In the world of “Wabi-Sabi”, simple and unpretentious things best reveal their essential beauty. Whether it's a serene meadow, a rustic stoneware, or a delicate fabric, one can appreciate the often overlooked details, finding peace and contentment within them. This aesthetic is not just a form of beauty but also a philosophy of life that advocates living in harmony with nature. Through “Wabi-Sabi”, we learn that simplicity is richness, and tranquility is strength. We believe that the design of ARIA SUITE embodies this spirit, offering a comfortable, natural, and serene impression.
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THE FILM OF ARIA SUITE
Where artistry take flight
LOOK
HARMONIOUS
WABI-SABI
AESTHETIC
我們想要呈現出一種結合ARIA SUITE本身艙體的高級結構與柔和人性的視覺風格,透過侘寂的XR棚內場景設定,以及演員在與場次調性相合的自然環境中互動,展現ARIA SUITE兼備高科技與人性化的體驗。
我們非常喜歡ARIA SUITE本次低調奢華的設計理念,這也與侘寂風格不謀而合,因此整支廣告將大多以柔和的光線與不過度強烈的對比;沈穩優雅的膠卷色調,強調出ARIA SUITE高級但不過度張揚的設計風格,以圓融內斂的侘寂美學襯托出本次產品的氣質。
“Wabi-Sabi” is a deeply Zen-inspired aesthetic concept that emphasizes the authenticity of nature and inner tranquility. In the world of “Wabi-Sabi”, simple and unpretentious things best reveal their essential beauty. Whether it's a serene meadow, a rustic stoneware, or a delicate fabric, one can appreciate the often overlooked details, finding peace and contentment within them. This aesthetic is not just a form of beauty but also a philosophy of life that advocates living in harmony with nature. Through “Wabi-Sabi”, we learn that simplicity is richness, and tranquility is strength. We believe that the design of ARIA SUITE embodies this spirit, offering a comfortable, natural, and serene impression.
我為了本次廣告與產品氣質我們投入大量心力在找出能夠喚起觀眾寧靜情緒的美感,並且找到一種科技與人性的平衡點,透過侘寂平靜與圓融的核心我們將能很好地呈現出ARIA SUITE的設計宗旨。
透過在XR棚內搭出意象化的商務艙,結合侘寂美學,讓產品置身於如同東方美術館的空間內,此一強烈的視覺風格能更深層次的加深ARIA SUITE的藝術性風格。
For this campaign and the essence of ARIA SUITE, we have invested significant effort in discovering a sense of beauty that can evoke a tranquil emotion in the audience, and in finding a balance between technology and humanity. Through the core principles of WABI-SABI, tranquility, and harmony, we will effectively present the design philosophy of ARIA SUITE.
By constructing an abstract business class cabin within the XR studio and incorporating WABI-SABI aesthetics, we will place the product in a space akin to an Oriental art gallery. This strong visual style will enhance the artistic quality of ARIA SUITE on a deeper level.
HARMONIOUS WABI SABI AESTHETIC - THE ARIA SUITE
A FEELING OF TRANQUILITY
CINEMATOGRAPHY
攝影機的運動方式將會是本次美感呈現的重要細節,為了讓觀眾能夠更沈浸式的感受到ARIA SUITE柔和舒適的特性,我們將使用平穩緩慢且有機的攝影機移動方式,以柔和的攝影風格捕捉ARIA SUITE各個層面的優雅細節與動態。
演員部分主要注重在捕捉角色的神情與局部肢體特寫,透過流暢且平穩的鏡頭運動方式,讓觀眾能在這樣的視覺風格下達到舒適、自在、平靜的心理狀態。本次廣告從各個角度都是一次優雅與藝術性的宣示,也是我們本次視覺風格的目標。
The movement of the camera will be a crucial detail in presenting the aesthetics of this film. We will use smooth, slow, and organic camera movements, allowing the audience to immerse themselves in the soft and comfortable features of ARIA SUITE. With gentle cinematography, we will capture the elegant details of ARIA SUITE from every angle.
We will primarily focus on capturing the characters' expressions and close-up shots of their body language. Through smooth and steady camera movements, we aim to create a visual style that evokes a sense of comfort, ease, and tranquility in the audience. This campaign is an elegant and artistic declaration from every aspect, reflecting the core of our visual style for this campaign.
THE ARIA SUITE
The ARIA SUITE將會是整支片的重點核心,透過在XR棚內搭出意象化的商務艙,讓產品置身在如同東方美術展的空間內,並以XR棚的LED面板更換不同場次的氛圍,使ARIA SUITE被LED牆包圍的這個風格化視覺,能被觀眾從更深的層次去感受ARIA SUITE所強調的藝術性風格。
The ARIA SUITE will be the core of the entire film. By creating a conceptual business cabin in the XR studio, we will place the product in an oriental-exhibition-like space. Using the LED screen in the XR studio to change the atmosphere for different scenes, the stylized visuals surrounding the ARIA SUITE will allow the audience to deeply experience the artistic style emphasized by the ARIA SUITE.
ART DIRECTION
THE ARIA SUITE
The ARIA SUITE將會是整支片的重點核心,透過在XR棚內搭出意象化的商務艙,讓產品置身在如同東方美術展的空間內,並以XR棚的LED面板更換不同場次的氛圍,使ARIA SUITE被LED牆包圍的這個風格化視覺,能被觀眾從更深的層次去感受ARIA SUITE所強調的藝術性風格。
The ARIA SUITE will be the core of the entire film. By creating a conceptual business cabin in the XR studio, we will place the product in an oriental-exhibition-like space. Using the LED screen in the XR studio to change the atmosphere for different scenes, the stylized visuals surrounding the ARIA SUITE will allow the audience to deeply experience the artistic style emphasized by the ARIA SUITE.
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