《金牌 ONE 去嘗試》是台灣啤酒 2024 年度形象影片,也是品牌首度以雙代言人跨界演出打造的電視廣告,由韓國籍啦啦隊員李雅英與台灣職籃球星蔣淯安共同主演。

串接拳擊場、籃球場、賽車夜路三大場景,全片以三段行動對應三種主張:與不同對手交鋒,挑戰未知;從不同角度出手,改變思維;轉換服裝與身份,打破定義。透過節奏剪輯與流動鏡位,拼貼新世代不斷嘗試變換身分與視角的渴望。

Let‘s go ONE is Taiwan Beer’s 2024 brand film and its first cross-disciplinary commercial starring dual ambassadors—Korean cheerleader Lee Ya-ying and Taiwanese basketball star Chiang Yu-an. Set across three high-octane arenas—a boxing ring, a basketball court, and a neon-drenched racetrack—the film unfolds in three acts, each echoing a core message: face the unknown through bold confrontation, shift perspectives through new angles, and transcend limits by transforming identities. Through rhythmic cuts and fluid camera motion, the film becomes a kinetic collage of a generation’s relentless drive to reinvent itself, one fearless attempt at a time.